How Disruptive Technology can be integrated into Marketing Strategies
Marketing strategies have seen tremendous growth over the past few years with an
increase in internet proliferation and the government’s focus on realising a Digital India.
Now, with a robust smartphone growth and tech-savvy millennial population, personalized marketing has become the go-to solution for brands, to cater to specific audiences who seek their products instead of wasting resources on non-targeted marketing.
This is where disruptive technology has been advancing and has led to the use of different methods and technologies such as AI, voice-based suggestions, beacon technology and other user touchpoints.