Marketing Panel

How Disruptive Technology can be integrated into Marketing Strategies

Marketing strategies have seen tremendous growth over the past few years with an increase in internet proliferation and the government’s focus on realising a Digital India.
Now, with a robust smartphone growth and tech-savvy millennial population, personalized marketing has become the go-to solution for brands, to cater to specific audiences who seek their products instead of wasting resources on non-targeted marketing.

This is where disruptive technology has been advancing and has led to the use of different methods and technologies such as AI, voice-based suggestions, beacon technology and other user touchpoints.

Many firms are integrating AI and machine learning in their applications because they result in more optimized content and also in the efficient publishing of content. Integration of these technologies is being seen as the go-to method for brands to increase and promote the consumption of their products and/or services.

  • Beacon Tech
  • Voice Search Integration
  • Personalised Marketing
  • Continued connectivity with client
  • Internet of Things
  • Augmented Reality
  • Growth of digital marketing
  • Influencer Marketing